Running a successful Shopify store isn’t just about picking a theme and adding products. Whether you’re a solo store owner or a seasoned developer, the right set of tools can make or break your store’s performance, customer experience, and long-term success.
With thousands of apps, integrations, and services available, it can be overwhelming to choose the best ones. That’s why we’ve curated a list of the top Shopify tools every store owner and developer should know about in 2025 — organized by function and need.
Let’s explore the essential tools that help you build, grow, and scale your Shopify store efficiently.
Tools for Store Setup & Design
Shopify Themes & Theme Editor
- Built-in Tool for customizing Online Store 2.0 themes
- Drag-and-drop editor for homepage and dynamic sections
- Supports custom Liquid code and app blocks
Shopify CLI
- A must-have tool for developers
- Enables theme development, version control, and preview
- Works with GitHub for seamless theme deployment
Bonus: Use ThemeKit if you prefer a more lightweight command-line tool.
PageFly – Landing Page Builder
- Create high-converting product, landing, and about pages
- Easy drag-and-drop interface
- Works well with any Shopify theme
Shogun – Visual Page Builder
- Focused on conversion-optimized pages
- Ideal for A/B testing product detail pages
- Includes analytics for page performance
Product Management & Merchandising
DSers – AliExpress Dropshipping
- Best for product sourcing via AliExpress
- Automates product imports, order processing, and tracking
Matrixify (formerly Excelify)
- Import/export bulk data: products, orders, collections
- Powerful for store migrations and updates
- Great for advanced data workflows
Bundler – Product Bundles
- Set up bundles to boost AOV
- Includes mix-and-match, quantity discounts, and upsells
Analytics & Reporting
Lifetimely
- Advanced customer lifetime value (LTV) tracking
- Understand CAC, repurchase behavior, retention
- Must-have for long-term scaling strategies
Google Analytics 4 (GA4) Integration
- Track behavior across store pages
- Monitor bounce rates, funnel drop-offs, traffic sources
- Requires manual setup or use of Elevar for enhanced integration
Conversific
- Shopify analytics + Google Analytics in one dashboard
- Actionable insights and recommendations
- Focused on eCommerce metrics
Marketing & SEO Tools
Klaviyo – Email & SMS Marketing
- Automated flows (abandoned cart, welcome series)
- Deep Shopify integration for customer segmentation
- SMS campaigns for flash sales and offers
Omnisend – Email Marketing for Beginners
- Great alternative to Klaviyo
- Drag-and-drop campaign builder with pre-made templates
- Works well for small to medium-sized stores
Plug in SEO
- Real-time SEO checks for titles, descriptions, speed, and structure
- Alerts you to critical SEO issues
- Free and premium versions available
Yoast SEO for Shopify
- Trusted SEO tool now available for Shopify
- Helps you optimize content, meta tags, and schema
Conversion Optimization
ReConvert – Thank You Page Upsell
- Customizable thank-you pages
- Post-purchase offers, surveys, and product suggestions
Vitals – All-in-One App Suite
- 40+ apps in one: product reviews, upsells, countdown timers, etc.
- Saves money and reduces store bloat
Hotjar – Behavior Analytics
- Heatmaps, session recordings, and user feedback
- Understand how visitors interact with your store
Developer Tools
Shopify Admin API & Storefront API
- Manage everything from product uploads to checkout customization
- Storefront API powers custom headless commerce stores
Hydrogen + Oxygen (Shopify’s Headless Stack)
- Build custom storefronts using React (Hydrogen) + Shopify-hosted backend (Oxygen)
- Fast, flexible, and scalable for high-performance eCommerce
GitHub Integration
- Push theme changes with version control
- Enables team collaboration and safer deployments
Security & Backup Tools
Rewind – Automatic Backups
- Backs up your store data daily (products, customers, themes)
- Restore your store to a previous version in case of issues
Shop Protector
- Blocks bots, fake signups, and spam traffic
- Essential for checkout security and speed
Locksmith – Advanced Content Locking
- Restrict access to pages, products, or collections
- Useful for wholesale, VIP sections, or private sales
Customer Support & Engagement
Shopify Inbox
- Free live chat tool integrated with Shopify Admin
- Chat with customers in real-time
- Integrates with Facebook Messenger and Instagram DMs
Tidio – Live Chat + AI Chatbot
- Offers AI-powered automated responses
- Helps reduce support ticket volume
- Available in multiple languages
International Selling Tools
Shopify Markets
- Native Shopify feature to manage international pricing, currency, and domains
- Automatically localize experience based on region
Langify or Transcy – Translation Tools
- Translate store content into multiple languages
- SEO-friendly multilingual setup
Mobile & Speed Optimization
TinyIMG – Image Optimization
- Automatically compresses and resizes images
- Adds alt text and structured data
- Boosts page speed and SEO
PageSpeed Optimizer Pro
- Lazy loading, script deferral, minification
- Helps improve Google PageSpeed score
Final Thoughts: Choose the Right Tools, Not All Tools
Shopify’s ecosystem is incredibly powerful — but using too many tools can slow down your store or create unnecessary complexity.
Here’s how to approach tool selection:
- Choose all-in-one apps when starting (e.g., Vitals, Omnisend)
- Optimize for speed (less is more)
- Evaluate tools quarterly and remove what’s not used
- Developers should lean into Hydrogen for performance and flexibility
Whether you’re a new store owner or a seasoned developer, these tools can help you streamline operations, improve UX, and increase revenue.
Want to streamline your Shopify store? Start with essential tools like TinyIMG, ReConvert, and Klaviyo — and watch your store performance grow.
