Designing a beautiful, high-converting online store shouldn’t require custom coding — and with modern Shopify page builder apps, it doesn’t have to.
Whether you’re building landing pages, customizing product layouts, or optimizing for mobile, the right drag-and-drop page builder can completely transform your Shopify storefront. But with so many options out there, how do you pick the best one?
In this guide, we’ll compare the top 3 Shopify page builder apps in 2025 — Shogun, PageFly, and GemPages — based on features, ease of use, pricing, and use cases, so you can choose the best tool for your store.
Why Use a Page Builder on Shopify?
Shopify’s native editor is limited, especially when it comes to:
- Custom layouts
- Landing page design
- A/B testing
- Mobile-first optimization
- Flexibility without needing a developer
Page builders help by offering:
- Drag-and-drop editing
- Custom templates
- Full control over elements and sections
- Conversion-focused widgets (testimonials, timers, etc.)
Overview of the Top 3 Page Builders
| Page Builder | Best For | Pricing Starts At | Free Plan |
| Shogun | Enterprise-grade brands | $39/month | ❌ |
| PageFly | Flexibility & value | Free (paid starts at $24/month) | ✅ |
| GemPages | Visual creativity & animations | $29/month | ✅ |
Shogun Page Builder
Overview:
Shogun is a premium page builder trusted by fast-growing DTC brands. It focuses on speed, conversion, and enterprise-level control. It’s more than just drag-and-drop — it offers tools to optimize performance and A/B test your designs.
Key Features:
- Powerful drag-and-drop editor
- Mobile-optimized layouts
- Global content syncing
- A/B testing tools
- CMS-like controls for larger teams
- SEO controls for each page
Pros:
- Fast-loading, lightweight code
- Built-in analytics & A/B testing
- Enterprise-level features
- Integrates well with Shopify Plus
Cons:
- No free plan
- Higher learning curve for beginners
- Pricier than competitors
Best For:
Brands scaling aggressively and looking for data-backed page optimization and performance.
PageFly Page Builder
Overview:
PageFly is the most popular and budget-friendly Shopify page builder. It provides tons of design flexibility and works well for businesses of any size.
Key Features:
- Easy-to-use visual builder
- 100+ pre-made templates
- Full responsive controls (desktop, tablet, mobile)
- Advanced custom CSS/JS
- SEO meta controls
- Integrates with Shopify reviews, email tools, and more
Pros:
- Free plan available
- Best value-for-money
- Highly customizable layouts
- Works with all Shopify themes
- Fast support team
Cons:
- Some templates feel dated
- Advanced options can overwhelm beginners
Best For:
Small to medium stores looking for a balance between affordability and design freedom.
GemPages Page Builder
Overview:
GemPages is known for its animation features and visual storytelling. If your brand thrives on a visual identity, GemPages makes it easy to create stunning, conversion-optimized pages.
Key Features:
- Full visual builder with animation effects
- Smart content blocks
- Mobile-first design tools
- PageSpeed optimization
- Custom HTML, CSS, and JS support
- Shopify 2.0 ready
Pros:
- Gorgeous templates and animations
- Excellent mobile customization
- Very easy onboarding process
- Unique visual components
Cons:
- A bit slower than Shogun
- Limited global content management
Best For:
Creative brands that want visually striking pages with transitions, parallax, and interaction effects.
Side-by-Side Comparison
| Feature | Shogun | PageFly | GemPages |
| Drag-and-drop editor | |||
| Mobile optimization | |||
| A/B Testing | ❌ | ❌ | |
| SEO Controls | |||
| Animation/Visual Effects | Limited | Basic | Advanced |
| Shopify App Integration | |||
| Custom CSS/JS | |||
| Free Plan | ❌ | ||
| Best For | Scaling brands | SMBs | Visual brands |
Which Page Builder Should You Choose?
Choose Shogun if:
- You need enterprise performance
- You want built-in A/B testing
- You’re scaling and have a design/dev team
Choose PageFly if:
- You want maximum flexibility for a good price
- You’re just starting or running a small store
- You want to test the waters with a free plan
Choose GemPages if:
- Your brand is visually driven
- You want to add animations and effects
- You want a no-code solution that looks advanced
Bonus Tips for Using Page Builders Effectively
- Optimize your images to avoid slowing down load time
- Use clear CTAs on all landing and product pages
- Test different layouts for product pages to increase conversions
- Keep your branding consistent across all pages
- Use page builders for:
- Landing pages for ads
- Seasonal campaign pages
- Custom homepages or collection pages
- B2B or wholesale portals (Shopify Plus)
Final Thoughts
A good Shopify page builder doesn’t just make your store look better — it can directly increase sales, retention, and brand loyalty. Each of these tools — Shogun, PageFly, and GemPages — has its own strengths. The right choice depends on your design goals, team size, and budget.
If you’re starting small, PageFly offers unbeatable flexibility at no cost. For those growing fast and needing robust optimization, Shogun is a top-tier solution. If design is king for your brand, GemPages delivers beauty with ease.
Ready to build stunning, high-converting pages? Pick your page builder and start customizing your Shopify store today! Contact Us Now!
